The Bright Side: Inspiration for
Positivity, Motivation and Optimism

The 10/90 Leadership Dynamic  Implications for Advertising, Consumerism, and Shady Politics A professor’s remark about the world being 10% leaders and 90% followers sparked my curiosity in college. If this holds, it sheds light on various aspects of our society. Advertising’s Influence on the 90% Advertising thrives on this dynamic. It targets the 90% who are more likely to follow trends and trust authority figures. Ads often appeal to emotions and desires, nudging consumers towards products they may not necessarily need. Consumerism: Following the Herd This 10/90 split is reflected in consumer behavior. Many people buy based on what’s popular or endorsed by celebrities, often neglecting their own needs and values. Consumerism thrives on this herd mentality. Shady Leaders and Blind Followers In the political arena, manipulative leaders exploit this dynamic. They prey on the 90% who crave direction and